EveryMatrix's strategic move to appoint Jonas Groes as the new co-CEO highlights a thoughtful evolution in leadership within the technology and iGaming sectors. With his appointment set to become effective on January 1, 2026, Groes joins a high-growth trajectory company that seeks to bolster its position in global markets by leveraging his extensive background in technology, finance, and policy.
Jonas Groes, having spent over a decade with EY, particularly as a partner in the Nordic Consulting practice, brings a wealth of experience that aligns with EveryMatrix’s ambitious growth targets. His prior roles, including engaging with the European Regions Research and Innovation Network and the South Denmark European Office, demonstrate his adeptness not only in consulting but also in navigating complex regulatory and innovation networks. This experience is pivotal as EveryMatrix aims to triage its headcount and scale operations.
The decision to position Jonas alongside his brother, co-founder Ebbe Groes, is particularly striking. It underscores a powerful dynamic of trust and shared vision, crucial when navigating a company through scaling and innovating phases. Ebbe Groes's remark about increasing their strategic execution capabilities by bringing Jonas on board speaks volumes about the strategic depth the company is aiming for. By distributing executive responsibilities, EveryMatrix appears poised to enhance its operational focus, potentially increasing its market share within the fiercely competitive iGaming industry, which is extensively covered in our iGaming sector solutions.
Given EveryMatrix’s statement of reaching a position among the global top three tier-1 technology providers by 2030, the organization’s roadmap likely includes significant technological advancements and possibly adopting new business models, including those involving complex regulatory compliances. This is not just about scaling up but smart scaling where strategic, policy-informed leadership can drive innovation within regulated spaces.
The broader implication for the iGaming sector, as noted in an insightful post on iGaming Business, is that companies are increasingly recognizing the value of cross-disciplinary expertise in their leadership ranks, especially from areas like consulting and policy advocacy. This could signal a shift towards more robust governance frameworks in an industry that thrives on technological edge but also requires careful navigation of regulatory waters.
For stakeholders in the iGaming community and broader tech sectors, the appointment of Jonas Groes may represent a case study in leveraging seasoned, multifaceted expertise to steer company growth amidst challenging market conditions and high regulatory demands. For EveryMatrix, it marks a visionary step forward, ensuring that their ambitious targets are not just met, but exceeded.
