Italy Greenlights Dozens of New Licenses for Online Gambling, Expanding Digital Finance Frontier

Italy's recent decision to issue 46 new online gambling licenses, accompanied by a substantial license fee increase to €7 million per brand, signifies a major shift in the regulatory and fiscal landscape of digital finance within the country. This move, aimed at enhancing regulatory compliance and societal safeguards, also imposes higher tax rates and introduces stringent player protection measures, setting a new benchmark for the online gambling industry globally.

Chris Wilson

July 11, 2025

Italy is sharpening its pencils and readying the ledger as it grants 46 new licenses for online gambling, a significant move that sees the Mediterranean nation delving deeper into digital finance. The rigorous selection process, managed by Italy’s Agenzia delle dogane e dei Monopoli (ADM), concludes an extensive round of applications and reviews that began in May and featured industry juggernauts such as Betfair, Bet365, and William Hill among the successful applicants. This decision not only reshapes the online gambling landscape but also sets a new fiscal standard with a steep entrance fee and substantial tax rates.

At a staggering €7 million per vertical, per brand, the new license fee is not just a figure; it's a statement. It marks a bold 35-fold increase from the previous fee of €200,000 under the old licensing model. This hike is a clear signal from the Italian government about the premium it places on regulatory compliance and market order. However, this hasn't deterred operators from stepping up to the plate, although the number of applicants has dropped from the 81 approvals in 2018 to 46 according to iGaming Business. Either the stakes are too high, or the game is too rich for some.

And let’s not forget taxes. The tax rates have been pegged at 24.5% and 25.5% on gross gaming revenue (GGR) for online sports betting and casino operators, respectively. Additionally, operators are mandated to contribute 0.2% of their GGR towards responsible gambling campaigns, albeit capped at €1 million. This approach not only feeds the state coffers but prudently ties the sector's growth to societal safeguards.

The regulatory tightening doesn’t stop at financial thresholds. The ADM promises new player protection tools that will empower customers to set limits on deposits, spends, and playing times, enhancing control over gambling habits. These measures are becoming a global norm, as seen in other regulated markets, and are crucial for maintaining the sector's social license to operate.

For those in the fintech and payment solutions sector, observing Italy’s evolving regulatory landscape offers valuable insights. The significant financial commitments required to enter or remain in the market underscore the growing intertwining of digital finance and compliance costs. Companies like Radom, with expertise in integrating payment solutions for the iGaming industry, could find the shifting regulatory requirements an opportunity to aid new and existing operators in navigating this complex environment. Moreover, these changes reflect broader trends towards tougher regulations and higher stakes in online financial activities, a shift that could predict similar moves in other sectors and regions.

Ultimately, Italy's new licensing regime is a high-stakes game with higher barriers and greater responsibilities. It paints a clear picture of what the future of regulated online gambling - and potentially other areas of digital finance - might look like. As the dust settles, it will be telling to see how these operators manage their strategies under the new fiscal pressures and how other countries might take a leaf out of Italy's regulatory playbook.

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