Shares Climb as Cryptocurrency Exchange Gains Regulatory Approval in New York Ahead of Earnings Report

Bullish US Operations LLC’s recent acquisition of the BitLicense not only spikes its shares by 5% but also strategically positions it for expansion in New York's stringently regulated financial markets, allowing it to offer spot trading and custody services to major institutional investors. This significant regulatory approval coincides with Cathie Wood’s ARK Invest increasing its investment in Bullish, signaling strong market confidence as the company prepares for its upcoming earnings report.

Nathan Mercer

September 18, 2025

New York's financial watchdog has given the green light to Bullish US Operations LLC, granting it the coveted BitLicense and nudging its shares upward by 5%. This development comes just in time as the crypto exchange brushes off its suits for the upcoming earnings report. It's a pivotal moment, not just for Bullish but also for the institutional investors now eyeing the financial powerhouse with renewed interest.

The BitLicense is not just another regulatory nod. It's a golden ticket to the bustling markets of New York, a jurisdiction known for its stringent financial services regulations. For Bullish, which until now was playing in the regulatory sandboxes of Germany, Hong Kong, and Gibraltar, this approval marks a significant leap. Its newly acquired license paves the way for offering spot trading and custody services to the institutional behemoths of Wall Street.

Interestingly, the timing of this approval coincides with Cathie Wood’s ARK Invest beefing up its stake in Bullish, as CoinDesk reports. This isn't mere coincidence but a testament to the strategic maneuvers companies and investors make when a crypto platform earns a regulatory stamp of approval in a key market. The ARK Innovation ETF and ARK Next Generation Internet ETF have collectively scooped up shares worth approximately $8.21 million, an investment that suggests confidence in Bullish's growth trajectory.

Beyond the immediate stock uptick, the strategic implications of this license are expansive. Keefe, Bruyette & Woods recently initiated coverage on Bullish with a "market perform" rating and a $55 price target, indicating a bullish (no pun intended) outlook on its market potential. The firm highlighted Bullish as "a rare public play" on an institutionally geared crypto exchange, suggesting that its entry into the U.S. could significantly catalyze growth. This expansion isn't just about scaling operations but also about tapping into a sophisticated client base that could offer higher volumes and more stable inflows.

However, despite the allure of the Big Apple and the optimistic forecasts, the road ahead for Bullish is not devoid of bumps. Regulatory environments are notoriously fickle, and the crypto market itself is in a state of flux, grappling with price volatility and changing investor sentiment. As Bullish gears up to unveil its second-quarter earnings, the market will be watching not just the numbers, but also the narrative around its operational stability and future growth plans.

In sum, Bullish's BitLicense is a clear signal to both the crypto industry and the financial markets that regulatory acceptance in high-stake jurisdictions like New York could be transformative. Yet, as with all things crypto, the mix of regulatory hurdles and market dynamics will dictate the tempo of its dance on Wall Street. A careful balance between compliance, innovation, and market strategy will be key to turning regulatory approvals into sustainable growth.

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