American Express views Buy Now, Pay Later services as complementary, not competitive.
During a recent industry conference, American Express's CFO, Christophe Le Caillec, emphasized the company's strategic positioning, highlighting that their products cater to a different, more affluent demographic compared to users of the increasingly popular Buy Now, Pay Later (BNPL) services. This approach underscores American Express's understanding of market segmentation, allowing them to maintain a competitive edge without directly confronting the growing BNPL sector.
Radom Team